CHART – Hospitality Training Conference

The Council of Hotel and Restaurant Trainers (CHART) is an organization that specializes in training those who work in the hospitality industry. Every year, the organization throws two conferences where hospitality training professionals gather to learn, connect, and grow. Each conference is held in a different city across the county, and embraces that city in the overall theme for every conference.

CHART tasked us with developing a new logo for each conference, with a different theme for each logo.  In order to keep brand continuity, we suggested keeping the logo the same and instead developing custom key art for every conference with a nod to the city in each piece of art. They loved this idea. For each conference, I worked with the client to come up with the overall “theme”  and then worked that theme into the key art that also represented the host city. The key art is then turned into pull-up banners, multi-fold brochures, schedules, presentation templates and more. To date, we have done all of the key art and materials for the past four CHART conferences.