Champaign County CVB
Champaign County CVB was ready to re-do their current digital program and website and we were fortunate enough to be able to do this work for them. We developed a custom website for them (with our custom CMS) and then used that same style to create all new digital ads. We wanted to embrace their slogan of “Outside of Ordinary” and had a lot of fun developing new work for them with this theme in mind. Their new look embraces candid, real photography, fun fonts and colors and dynamic page layouts.
Champaign County CVB website re-design
Champaign County CVB reached out to us to design a new website and digital ads in early 2019. The focus of this design was to create a fun and easily navigated website that showcases what makes Champaign County “Outside of Ordinary.” In order to stick with that theme, we wanted to really push ourselves to think of a design that was out of the box. Instead of doing the standard full width billboard, we proposed doing a smaller image (that would still rotate) peeking out from behind the large text reading “Outside of Ordinary.” A small paragraph of text would be under the headline, giving a nice overall summary of the area.
Champaign County CVB digital ads
In order to achieve consistency with the new look and feel for Champaign County CVB, I utilized the same colors, fonts and overall feeling for their digital ads. All of the ads will feature one large image, with clever and short headlines knocked-out from those images. The Illinois State Tourism logo and Champaign County CVB logos will also be on all ads (depending on size.)
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